Webinar: Dr Dorel Iosif at the invitation of John Curtin Institute for Public Policy.

The “expertise on-demand” marketplaces. What do you need for a successful blended workforce strategy


PERTH (Australia) – On March 19, 2021, our CEO and Board Director Dr Dorel Iosif held a talk at the invitation of the John Curtin Institute for Public Policy titled

The “expertise on-demand” marketplaces. What do you need for successful blended workforce strategy

You can now download the presentation that accompanied the talk from the link below:

Webinar Talent On-Demand D Iosif (web)
Download P • 1.86MB

Listen to the webinar by accessing the video below. The introduction is made by Prof. John Phillimore, Executive Director of John Curtin Institute for Public Policy.


In open economies, businesses are dependent on and influenced by random events taking place in outside arenas. It is a statistical reality that the best ideas lie usually outside the company. Therefore, if businesses wish to remain relevant in the current high velocity environment, they need to re-imagine how to strategically engage with the right skills, to do the right work at the right time in a consistent and frequent manner. This requires a change in culture and philosophy by adopting a “blended workforce mindset” to deal with digital and talent transformation.

In recent years, the talent on-demand ecosystem has evolved substantially. Three main types of platforms emerged to fill the gap; these are: marketplaces for premium talent (Toptal, Catalant, Cognisium, Comatch etc), crowdsource innovation (Kaggle, InnoCentive) and marketplaces for freelance workers (Upwork, Freelancer, etc).

In a recent Harvard Business School study, 90% of the C-suite leaders surveyed indicated that they view the on-demand marketplace platforms to be “core to their ability to compete”. This of course requires a change in talent policies; smart companies will need to hire experts who will test their thinking, stretch their worldview and unlock hidden or latent value within the organization. Engaging with the “on-demand workforce” also requires overcoming resistance, business model innovation, re-inventing the employee value proposition and ultimately re-shaping the culture.

This talk will focus on the drivers and challenges of “on-demand expertise” and uncovering the building blocks of a successful blended workforce strategy.

About Cognisium Pty Ltd Cognisium is a market leading global technology company that builds successful business relationships. We provide timely, cost efficient connections between the world's top freelance executives and businesses in particular small to medium enterprises. Cognisium has its headquarters and support centre in Australia and a satellite office in Dubai, with its platform developed in Israel. Businesses or executives interested in accessing Cognisium platform can do so at https://www.cognisium.com For further information contact: Corporate and Investor Relations Cognisium Pty Ltd T: +61.8.61626040 E: corporate@cognisium.com

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